TY  - BOOK
AU  - Smith,P.R.
TI  - Marketing communications: an integrated approach 
SN  - 0749407751 (pbk)
U1  - 658.8 
PY  - 1995/// printing
CY  - London
PB  - Kogan Page
KW  - Marketing literature
KW  - Marketing
N1  - Reprinted with revisions in 1995
ER  -