The connected customer :  the changing nature of consumer and business markets / 
edited by Stefan Wuyts ... [et al.] 
 - New York, N.Y. :  Routledge,  c2010. 
 - xviii, 353 p. :  ill. ;  24 cm. 
<br/><br/>Includes  indexes. 
<br/><br/><label>ISBN: </label>9781848728370 (hbk.) 1848728379 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Branding (Marketing)<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CON 2010