TY  - BOOK
AU  - Wuyts,Stefan
TI  - The connected customer: the changing nature of consumer and business markets 
SN  - 9781848728370 (hbk.)
U1  - 658.8342 
PY  - 2010///
CY  - New York, N.Y.
PB  - Routledge
KW  - Consumer behavior
KW  - Branding (Marketing)
KW  - Marketing
N1  - Includes  indexes
ER  -