TY  - BOOK
AU  - Hutt,Michael D.
AU  - Speh,Thomas W.
TI  - Business marketing management: a strategic view of industrial and organizational markets 
SN  - 0030206332
U1  - 658.8 
PY  - 1998///]
CY  - Fort Worth, Texas
PB  - Dryden Press
KW  - Marketing
KW  - Management
ER  -