Schultz, Don E. <br/><br/>
Sales promotion essentials / 
Don E. Schultz, William A. Robinson, lion Petrison 
 - 2nd ed. 
 - Illionis :  NTC Business Books,  1994 
 - vii, 196p. ;  24cm. 
<br/><br/><label>ISBN: </label>0844233676 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>658.82  / SCH