TY  - BOOK
AU  - Schultz,Don E.
AU  - Petrison,Lisa A.
AU  - Robinson,William A.
TI  - Sales promotion essentials
SN  - 0844233676
U1  - 658.82 
PY  - 1994///
CY  - Illionis
PB  - NTC Business Books
KW  - Sales promotion
ER  -