Worsam, Mike. <br/><br/>
Marketing in management :  basic principles / 
Mike Worsam and D. Barkeley Wright 
 - xiv, 594 pages ;  23 cm 
<br/><br/><label>ISBN: </label>0273607367 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.83  / WOR