Weilbacher, William M. Brand marketing / William M. Weilbacher. - Lincolnwood, Ill. : NTC Business Books, c1993. - xv, 210 p. : ill. ; 24 cm. ISBN: 0844234761 9780844234762 Subjects--Topical Terms: Brand choice.Branding (Marketing) Dewey Class. No.: 658.827 / WEI