TY  - BOOK
AU  - Weilbacher,William M.
TI  - Brand marketing
SN  - 0844234761
U1  - 658.827 
PY  - 1993///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Brand choice
KW  - Branding (Marketing)
ER  -