Hoffman, K. Douglas. <br/><br/>
Essentials of services marketing / 
K. Douglas Hoffman, John E.G. Batson 
 - Fort Worth :  The Dryden Press,  1997 
 - xxi, 505p. ;  24cm. 
<br/><br/><label>ISBN: </label>0030152178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOF