Stein, Donna Baier. <br/><br/>
Write on target :  the direct marketer's copywriting handbook / 
Donna Baier Stein, Floyd Kemske 
 - Lincolnwood, Ill. :  NTC Business Books,  1997. 
 - vii, 274 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844259144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales letters--Handbooks, manuals, etc.<br/>Advertising copy--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>653.81  / STE