Mayer, Martin Prager. <br/><br/>
Madison Avenue U.S.A. :  the extraordinary business of advertising and the people who run it / 
Martin Prager Mayer 
 - IL :  NTC Business Books,  1992 
 - xvii, 332p. ;  23cm. 
<br/><br/><label>ISBN: </label>0844232475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.
<br/><br/><label>Dewey Class. No.: </label>659.10973  / MAY