McGoldrick, Peter J.
Retail marketing /
Peter J. McGoldrick.
- 2nd ed.
- London : McGraw-Hill, 2002.
- x, 658 p. : ill. ; 25 cm.
Previous ed.: 1990.
Includes bibliographic references and index.
0077092503 (pbk.) 9780077092504 (pbk.)
Retail trade.
Retail trade--Case studies.
Marketing.
Marketing--Case studies.
658.87 / MAC 2002