McGoldrick, Peter J.

Retail marketing / Peter J. McGoldrick. - 2nd ed. - London : McGraw-Hill, 2002. - x, 658 p. : ill. ; 25 cm.

Previous ed.: 1990.

Includes bibliographic references and index.

0077092503 (pbk.) 9780077092504 (pbk.)


Retail trade.
Retail trade--Case studies.
Marketing.
Marketing--Case studies.

658.87 / MAC 2002