Rossiter, John R. <br/><br/>
Advertising communications & promotion management / 
John R. Rossiter, Larry Percy 
 - 2nd ed. , Intl.ed. 
 - Boston,  Mass :  McGraw Hill,  c1998. 
 - xvi, 640p. ;  26cm. 
 - McGraw-Hill series in marketing .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0071155147 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.<br/>Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>659.1  / ROS