TY  - BOOK
AU  - Rossiter,John R.
AU  - Percy,Larry
TI  - Advertising communications & promotion management
SN  - 0071155147 (pbk)
U1  - 659.1 
PY  - 1998///
CY  - Boston,  Mass
PB  - McGraw Hill
KW  - Advertising
KW  - Communication in marketing
KW  - Sales promotion
N1  - Includes index
ER  -