Assael, Henry. <br/><br/>
Consumer behavior and marketing action / 
Henry Assael. 
 - 6th ed. 
 - Cincinnati, Ohio :  South-Western College Pub.,  1998. 
 - xviii, 718 p. :  ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>0538867701 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ASS