Pfau, Michael. <br/><br/>
Persuasive communication campaigns / 
Michael Pfau, Roxanne Parrott. 
 - xiii, 434 pages ;  24 cm 
<br/><br/><label>ISBN: </label>0205139779 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.<br/>Advocacy advertising.<br/>Campaign speeches.<br/>Communication.<br/>Political campaigns.<br/>Persuasion (Psychology)
<br/><br/><label>Dewey Class. No.: </label>302.2  / PFA