Sissors, Jack Z. <br/><br/>
Advertising media planning / 
Jack Z. Sissors, Lincoln Bumba. 
 - 5th ed. 
 - Lincolnwood, Ill. :  NTC Business Books,  c1996. 
<br/><br/> xiv, 514 p. ; 
<br/><br/><label>ISBN: </label>0844235008 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.
<br/><br/><label>Dewey Class. No.: </label>659.111  / SIS