TY  - BOOK
AU  - Sissors,Jack Z.
AU  - Bumba,Lincoln
TI  - Advertising media planning
SN  - 0844235008
U1  - 659.111 
PY  - 1996///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Advertising media planning
N1  - xiv, 514 p.
ER  -