Advertising, promotion, and other aspects of integrated marketing communications /
Terence A. Shimp.
- 8th ed.
- Mason : South-Western, Cengage Learning, c2010.
- xx, 668 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
9780324593600 (hbk.) 0324593600 (hbk.)
Communication in marketing. Sales promotion. Advertising. Direct marketing.