Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens ; with the editorial collaboration of Jack J. Whidden 
 - 6th ed. 
 - Chicago :  Irwin,  c1996. 
 - xxxi, 612 p. ;  28 cm. 
 - The Irwin series in marketing .
<br/><br/><label>ISBN: </label>0256182574 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARE