TY  - BOOK
AU  - Arens,William F.
AU  - Whidden,Jack J.
TI  - Contemporary advertising
T2  - The Irwin series in marketing
SN  - 0256182574
U1  - 659.1 
PY  - 1996///
CY  - Chicago
PB  - Irwin
KW  - Advertising
ER  -