Van Riel, Cees B. M.

Principles of corporate communication / Cees B. M. van Riel. - xiii, 239 pages : illustrations ; 24 cm

First published in Dutch in 1992 by Academic Service, under the title Identiteit en Imago by Cees Van Riel.

Includes bibliographical references and index.

0131509969


Communication in management.
Corporate image.
Corporations--Communication systems.
Public relations--Corporations.

658.45 / RIE