Zikmund, William G. <br/><br/>
Essentials of marketing research / 
William G. Zikmund 
 - Fort Worth, Tex. :  The Dryden Press,  c1999 
 - xxi , 422 p. ;  26 cm. +  3 video compact discs (4 3/4in.) 
<br/><br/>Accompanied by : Instructor's manual, test bank, and transparency masters to accompany Essentials of marketing research / William G. Zikmund, Alice E. Fugate (ca. 625 p. ; 26 cm.), c1999. ISBN 0030243572 Accompanied by 2 video compact discs : [Thorndike sports equipment : taking the path of customer focus] 
<br/><br/><label>ISBN: </label>0030243564 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK