TY  - BOOK
AU  - Goodrich,William B.
AU  - Sissors,Jack Z.
TI  - Media planning workbook: with discussions and problems 
SN  - 0844235024
U1  - 659.111 
PY  - 1996///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Advertising media planning
ER  -