Jansson, Hans.

International business marketing in emerging country markets : the third wave of internationalization of firms / Hans Jansson. - Cheltenham, UK : Edward Elgar, c2007. - xxiv, 238 p. : ill. ; 24 cm.

Includes bibliographical references (p. 213-227) and indexes.

Business marketing networks, institutions and MNC organization -- The international business marketing model -- Network, linkage and competitive strategies -- Project marketing cycles and action networks -- European, Chinese and Russian business networks -- Business marketing strategy in the internationalization process -- Internal network organization of the internationalized firm -- Local and regional network organization for dyads and triads.

1848446233 (pbk.) 9781848446236 (pbk.) 9781847202512 (hbk.) 1847202519 (hbk.)


International business enterprises--Developing countries.
Corporations, Developing country.
Business networks.

658.84091724 / JAN 2007