@book{174479,
	author = {PALIWODA, Stanley J. and Thomas, Michael J. and Chartered Institute of Marketing.},
	title = {International marketing /},
	publisher = {Butterworth-Heinemann,},
	year = {1998},
	address = {Oxford, U.K. :},
	edition = {3rd ed.},
	note = {Published on behalf of The Chartered Institute of Marketing}
}