PALIWODA, Stanley J.

International marketing / Stanley J. Paliwoda, Michael J. Thomas - 3rd ed. - Oxford, U.K. : Butterworth-Heinemann, 1998 - xviii , 509 p. ; 29 cm. - The Chartered Institute of Marketing/Butterworth-Heinemann Marketing series .

Published on behalf of The Chartered Institute of Marketing

0750622415


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