Vivian, John <br/><br/>
The media of mass communication / 
John Vivian 
 - 4th ed. 
 - Boston, Mass. :  Allyn and Bacon,  c1997 
 - xviii, 526 p. ;  26 cm. 
<br/><br/><label>ISBN: </label>020519432X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23  / VIV