Lavin, Franklin L.

Export now : five keys to entering new markets / Frank Lavin & Peter Cohan ; foreword by former U.S. Secretary of Commerce Gary Locke. - Singapore : John Wiley & Sons (Asia), 2011. - ix, 227 p. : ill. ; 24 cm.

Includes bibliographical and index.

9780470828168 (hbk.) 0470828161 (hbk.) 9780470828182 (ebk.) 9780470828175 (eMobi) 9780470828199 (ePub)


Export marketing.
Business enterprises--Case studies.

658.84 / LAV 2011