TY  - BOOK
AU  - Hester,Edward L.
TI  - Successful marketing research: the complete guide to getting and using essential information about your customers and competitors 
T2  - Wiley small business editions
SN  - 0471123803
U1  - 658.83 
PY  - 1996///
CY  - N.Y.
PB  - John Wiley
KW  - Marketing research
ER  -