TY  - BOOK
AU  - Hague,Paul N.
AU  - Jackson,Peter
TI  - Market research: a guide to planning, methodology and evaluation 
SN  - 0749417854
U1  - 658.83 
PY  - 1996///
CY  - London
PB  - Kogan Page
KW  - Marketing research
N1  - Includes bibliographical references (pages 207-220) and index
ER  -