Doole, Isobel. International marketing strategy : contemporary readings / Isobel Doole and Robin Lowe - 1st ed. - England : International Thomson Business Press, c 1997 - xv , 400 p. ; 24 cm. ISBN: 1861522339 Subjects--Topical Terms: Export marketing--Management--Case studies.Export marketing--Management Dewey Class. No.: 658.848 / DOO