Hoyer, Wayne D. <br/><br/>
Consumer behavior / 
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. 
 - 6th ed. 
 - Mason, OH :  South-Western, Cengage Learning,  c2013. 
 - xix, 497, [42] p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781133435211 (hbk.) 1133435211 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / HOY 2013