Marketing engineering : computer-assisted marketing analysis and planning /
Gary L. Lilien, Arvind Rangaswamy
- Reading, Mass. : Addison-Wesley Educational Publishers, c1998
- xvii, 350 p. ; 26 cm.
Accompanied by : Tutorial to accompany marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy (360 p. ; 26 cm.) , c1998, ISBN 0321001958 Accompanying "Tutorial" includes 1 computer laser optical disc. ISBN 0321030494 (version : 1.1)