TY  - BOOK
AU  - Lilien,Gary L.
AU  - Rangaswamy,Arvind
TI  - Marketing engineering: computer-assisted marketing analysis and planning 
SN  - 032100194X
U1  - 658.8020285 
PY  - 1998///
CY  - Reading, Mass.
PB  - Addison-Wesley Educational Publishers
KW  - Marketing
KW  - Data processing
KW  - Decision making
KW  - Mathematical models
N1  - Accompanied by : Tutorial to accompany marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy (360 p. ; 26 cm.) , c1998, ISBN 0321001958; Accompanying "Tutorial" includes 1 computer laser optical disc. ISBN 0321030494 (version : 1.1)
ER  -