TY  - BOOK
AU  - Ali,Moi
TI  - Copywriting
SN  - 075063510X
U1  - 659.132 
PY  - 1997///
CY  - Oxford, England
PB  - Butterworth-Heinemann
KW  - Advertising copy
N1  - Published on behalf of The Chartered Institute of Marketing
ER  -