Batra, Rajeev. <br/><br/>
Advertising management / 
Rajeev Batra, John G. Myers, David A. Aaker 
 - 5th edition. International edition. 
 - xiii, 754 pages ;  24 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0133057151 013520917X (international edition) 8120312198 (paperback) 9788120312197 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT