TY  - BOOK
AU  - Batra,Rajeev
AU  - Aaker,David A.
AU  - Myers,John G.
TI  - Advertising management
SN  - 0133057151
U1  - 659.1 
PY  - 1996///]
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall International
KW  - Advertising
N1  - Includes index
ER  -