The practice of advertising / 
edited by Norman Hart. 
 - 4th ed. 
 - London :  Butterworth-Heinemann,  1995. 
 - xvii, 287 p. ;  24 cm. 
 - Marketing series : Professional development .
<br/><br/> Published on behalf of the Chartered Institute of Marketing 
<br/><br/><label>ISBN: </label>0750622393 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / PRA