TY  - BOOK
AU  - Hart, Norman A.
TI  - The practice of advertising
T2  - Marketing series : Professional development
SN  - 0750622393
U1  - 659.1 
PY  - 1995///
CY  - London
PB  - Butterworth-Heinemann
KW  - Advertising
N1  - Published on behalf of the Chartered Institute of Marketing
ER  -