East, Robert,  1940- <br/><br/>
Consumer behaviour :  applications in marketing / 
Robert East, Malcolm Wright and Marc Vanhuele. 
 - 2nd ed. 
 - London :  SAGE,  2013. 
 - x, 337 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781446211229 (alk. paper) 9781446211236 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / EAS 2013