TY  - BOOK
AU  - Shimp,Terence A.
TI  - Advertising promotion: supplement aspects of integrated marketing communications 
SN  - 0030211131
U1  - 658.82 
PY  - 2000///
CY  - Fort Worth, Tex.
PB  - The Dryden Press
KW  - Advertising
KW  - Communication in marketing
KW  - Direct marketing
KW  - Sales promotion
N1  - Rev. ed. of : Promotion management & marketing communications. 3rd ed. c1993
ER  -