Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns, Ronald F. Bush 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1998 
 - xxi , 637 p. ;  26 cm. 
<br/><br/>1 computer laser optical disc in back pocket ; 4 3/4 in. : SPSS 7.5 for Windows : student version, 1996.  ISBN 0139013318 
<br/><br/><label>ISBN: </label>0138966060 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / BUR