Marketing /
Eric N. Berkowitz ... [et al.]
- 6th ed., Int. ed.
- Boston, Mass. : Irwin / McGraw-Hill Co., c2000.
- xxxii, 736 p. ; 28 cm.
- The Irwin / McGraw-Hill series in marketing .
Catalogued based on Int. ed.
Accompanied by : Instructor's manual to accompany Marketing. 6th ed. / Eric N. Berkowitz ...[et al.] (xvi, 545 p. ; 28 cm. ), c2000. ISBN 0073658200 In-class activities guide for the instructor's survival kit to accompany Marketing . 6th ed. / Eric N. Berkowitz ...[et al.] 22 items : sample product. (vi, 236 p. ; 28 cm. ) , c2000. ISBN 0073658294 Includes 1 computer laser optical disc (4 3/4 in) : Marketing : student's resource CD-ROM. ISBN 072346515 Set of 7 videocassettes : Videotape 1 (42 min.) : Videotape 1 of 7 to accompany chapters 1- 4 : Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. - Videotape 2 (ca. 50 min.) : Videotape 2 of 7 to accompany chapters 5 - 8 : Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. - Videotape 3 (ca. 50 min.) : Videotape 3 of 7 to accompany chapters 9 - 12 : Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. - Videotape 4 ( ca. 50 min.) : Videotape 4 of 7 to accompany chapters 13 - 16 : Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. - Videotape 5 ( ca. 50 min.) : Videotape 5 of 7 to accompany chapters 17 - 20 : Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. - Videotape 6 ( ca. 50 min.) : Videotape 6 of 7 to accompany chapters 21 - 23 : Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. - Videotape 7 ( ca. 50 min.) : Videotape 7 of 7 (Supplement video) to accompany Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. ISBN 0073658332 Study guide to accompany Marketing. 6th ed., Eric N. Berkowitz ...[et al.] / prepared by Willliam J. Carner (333 p. ; 28 cm. ), [c2000]. ISBN 0073658170
0071168303 (Int ed.) 0073656453
Marketing.
658.8 / MAR