TY  - BOOK
AU  - Berkowitz,Eric N.
TI  - Marketing
T2  - The Irwin / McGraw-Hill series in marketing
SN  - 0071168303 (Int ed.)
U1  - 658.8 
PY  - 2000///
CY  - Boston, Mass.
PB  - Irwin / McGraw-Hill Co.
KW  - Marketing
N1  - Catalogued based on Int. ed; Accompanied by : Instructor's manual to  accompany Marketing. 6th ed. / Eric N. Berkowitz ...[et al.] (xvi, 545 p. ; 28 cm. ), c2000. ISBN 0073658200; In-class activities guide for the instructor's survival kit to accompany Marketing . 6th ed. / Eric N. Berkowitz ...[et al.] 22 items : sample product. (vi, 236 p. ; 28 cm. ) , c2000. ISBN 0073658294; Includes 1 computer laser optical disc (4 3/4 in) : Marketing : student's resource CD-ROM. ISBN 072346515; Set of 7 videocassettes : Videotape 1 (42 min.) : Videotape 1 of 7 to accompany chapters 1- 4 : Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. - Videotape 2 (ca. 50 min.) : Videotape 2 of 7 to accompany chapters 5 - 8 : Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. - Videotape 3 (ca. 50 min.) : Videotape 3 of 7 to accompany chapters 9 - 12 : Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. - Videotape 4 ( ca. 50 min.) : Videotape 4 of 7 to accompany chapters 13 - 16 : Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. -  Videotape 5 ( ca. 50 min.) : Videotape 5 of 7 to accompany chapters 17 - 20 : Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. -  Videotape 6 ( ca. 50 min.) : Videotape 6 of 7 to accompany chapters 21 - 23 : Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. -  Videotape 7 ( ca. 50 min.) : Videotape 7 of 7 (Supplement video) to accompany Marketing, 6th ed. [by] Berkowitz, Kerin, Hartley, and Rudelius. ISBN 0073658332; Study guide to accompany Marketing. 6th ed., Eric N. Berkowitz ...[et al.] / prepared by Willliam J. Carner  (333 p. ; 28 cm. ), [c2000]. ISBN 0073658170
ER  -