TY  - BOOK
AU  - Jugenheimer,Donald W.
AU  - Barban,Arnold M.
AU  - Turk,Peter B.
TI  - Advertising media: strategy and tactics 
SN  - 069711791X
U1  - 659.1 
PY  - 1992///]
CY  - Dubuque, Iowa
PB  - WCB Brown & Benchmark
KW  - Advertising media planning
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -