TY  - BOOK
AU  - Postma,Paul
TI  - The new marketing era: marketing to the imagination in a technology-driven world 
SN  - 0070526753
U1  - 658.8 
PY  - 1999///
CY  - N.Y.
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
KW  - Psychological aspects
KW  - Technological innovations
ER  -