TY  - BOOK
AU  - Miller,Kenneth E.
AU  - Etzel,Michael J.
AU  - Layton,R.A.
AU  - Stanton,William J.
TI  - Fundamentals of marketing
SN  - 0074707647 (paperback)
U1  - 658.8 
PY  - 2000///
CY  - Sydney
PB  - McGraw-Hill Book Co. Australia
KW  - Marketing
KW  - Case studies
KW  - Australia
N1  - Other authors include William J. Stanton and Michael J. Etzel; Accompanied by 1 CD-ROM : How to prepare a marketing plan [by] David Waller
ER  -