Moutinho, Luiz. <br/><br/>
Quantitative analysis in marketing management / 
Luiz Moutinho, Mark Goode and Fiona Davies 
 - Chichester, U.K. :  John Wiley,  c1998 
 - x, 331 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>0471964301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Mathematical models.<br/>Marketing--Management--Statistical methods.
<br/><br/><label>Dewey Class. No.: </label>658.800151  / MOU